Google My Business (GMB) is a free tool that helps businesses manage their online presence on Google Search and Maps. By creating a GMB profile, businesses can share essential details like their location, hours, services, and contact information, making it easier for customers to find and connect with them. GMB boosts local SEO, helping businesses appear in local search results and attracting nearby customers. It also allows businesses to post updates, respond to reviews, and engage directly with clients, enhancing credibility. Overall, GMB helps drive visibility and trust, essential for customer growth and retention.