Optimizing web content starts with keyword research to understand what users are searching for and aligning your content with those terms. Focus on writing clear, engaging, and informative content that answers user questions directly. Use headers, bullet points, and concise paragraphs to improve readability, and ensure that images and media are properly tagged for SEO. Incorporate internal and external links to boost credibility and navigation. Finally, optimize page load speed, as faster pages improve user experience and search ranking.